Google URL Shortener has a website now

Finally! Google is opening a site for the already working url shortener.
An appealing goo.gl/ url is nice. And it's expected to be very reliable. Let's see how things are going when some traffic comes in the play.

Lifehacker reported:

Google URL Shortener, aka Goo.gl, Finally Gets Its Own Web Site [Url Shorteners]: "
Google URL Shortener, aka Goo.gl, Finally Gets Its Own Web Site
Previously relegated to the Google Toolbar and Feedburner, Google URL Shortener finally has a web site of its own.
Google URL Shortener (Goo.gl) now has a simple web interface where you input a URL and receive a shorter one. Nothing revolutionary here, but in addition to keeping track of your previously shortened URLs Google's touting the following:

Stability: We've had near 100% uptime since our initial launch, and we've worked behind the scenes to make goo.gl even stabler and more robust.

Security: We've added automatic spam detection based on the same type of filtering technology we use in Gmail.

Speed: We've more than doubled our speed in just over nine months.

Here's an added bonus tip from Googler Matt Cutts: if you add .qr to the end of any goo.gl-shortened URL, you get a QR code instead of the URL. For example: http://goo.gl/LFwS.qr

But if you're not into the web site, there's always the handy goo.gl Chrome extension, or this goo.gl-supporting Firefox extension.