It's about $4.10 for a 2.47oz bar.
It's from wild cocoa-beans grown in the forest, no mass-production. The native farmers in Ecuador get a special treaty for this, which let them get some money. This is in contrary with normal mass-produced chocolate which leaves less(!) then a cent per bar for them.
And th best is, it tastes marvelous. It's real different to the normal sorts of cocoa-beans. They have wild coffee, too. So I tried an espresso. You can't imagine how great it was. Now working for chocolate and coffee :)
Ah, mind the name: Rio Napo! Well I forgive their misspelling :).