One Pass from Google Lures Publishers

The Axel-Springer-Building in Hamburg, Germany.Image via Wikipedia
After the horrific announcements made by Apple a.k.a. "One rule to bind them all", Google announced "One Pass".

This gives publishers a way to sell their content in a way they want. Instead of 30% only 10% is taken from Google, and there a much less restrictions on how publishers sell their stuff. This alone is a funny thing to say. One would think selling your content like you want is normal. After the shocking new rules for publishing content via the Apple-platform iOS, some publisher immediately supports the new initiative by Google.

A simple way for publishers to manage access to digital content: "
German publishers Axel Springer AG, Focus Online (Tomorrow Focus) and Stern.de joined Eric at Humboldt University today as some of our first Google One Pass partners. Other publishers already signed up include Media General, NouvelObs, Bonnier’s Popular Science, Prisa and Rust Communications.

Google One Pass is currently available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S. If you’re a publisher in one of these countries and want to learn more, please reach out to the Google One Pass team or submit your information on our website. For interested publishers in other countries, we’d love to hear from you too as we plan to expand to other countries in the coming months.

Posted by Lee Shirani, director, business product management, Google Commerce
Looks like it's time for it. Funny thing is, the "Axel Springer AG" was the biggest advocate for Apple's iPad, when they said every publisher should pray daily for Apple and Jobs for the opportunity of the iPad. Well, you can't have a reliable partnership with them. Ask Adobe and countless smaller developers.